According to Lee Resource Inc.: “Attracting new customers will cost your company 5 times more than keeping an existing customer”

Technology has grown to more than the expectations of great visionaries. This has made the high-tech products baffling to the...

As we were updating this article FBI today (29.04.2015) sent a warning to airlines to check for any suspicious activities where...

Competitive markets and presence of alternatives have given power in the hands of consumer. The consumer not only chooses which...

It’s 6:00 am, your phone rings waking you up to your favourite rendition of a Brahms concerto. The almost opaque window panes...

In any business, strategic planning and the power to make quick decisions can make or break your business. Getting timely and...

This is an excerpt from my recent article on applying the Art of Conversation - the listening approach, to understand and better ...

Today we are living in the world of engagement. CMOs need to throw away their MBA text books and concepts and adopt new marketing...

Many centuries ago in Southern India, a classical art form was taking root that would be characterized by its dramatic makeup,...