---
title: CSS EDISON™ Delivers Business Outcomes and ROI in CX
description: The CSS EDISON™ platform emerged as the 2021 Gold Stevie Winner for the best use of technology in customer service.
image: https://blog.movate.com/hubfs/Blog%20banner%20-%20CSS%20EDISONTM-2.png
---
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# CSS EDISON™ Delivers Business Outcomes and ROI in CX
by The CSS Corp Editorial Team
/ August 12, 2021
In the age of platform wars where CX pros seek to get that extra edge over their competitors, CSS EDISON ™ shows it has a mind of its own. The intuitive thinker finds a place in the strategic arsenal of every decision-maker wanting to retransform and get ahead in a competitive landscape. The platform emerged as the [2021 Gold Stevie Winner](https://www.csscorp.com/allnews/css-corp-wins-2021-gold-stevie-award-sales-customer-service/) for the best use of technology in customer service. Let's discover the journey and what makes this product a cut above the rest.
### **The Coming-Of-Age Story**
Let’s be clear, the platform is certainly not a new kid on the block. Pandemic or no pandemic, CSS EDISON™ was never an afterthought but a gradual evolution over the past 5 years to morph into a product that's ready to adapt for tomorrow. Having started as [Digital Contact Center](https://www.csscorp.com/allnews/css-corp-wins-gold-12th-annual-2020-golden-bridge-business-innovation-awards/) (DCC), the upgraded version now known as CSS EDISON ™ is built on3 pillars: Customer Engagement, Intelligence and Insights, and Associate Amplification. "The journey thus far has witnessed the upgraded avatar taking the market by storm—**3 pillars, 4 strategies, 6 outcomes**. Clients get the real deal," remarked a design thinker from the [Innovation Labs](https://www.csscorp.com/company/innovation/) team at CSS Corp. A sharp eye on the agent experience (engineers or associates), CX, and outcomes mean CSS EDISON™ holds a tight reign over the support ecosystem.
*Figure 1: Our design thinkers are like the finest craftsmen who bring you the new age CX platform in all its glory.*
### **Disruptive Modules in the Offing**
A peek into the inner trappings of the modular [CX](https://www.csscorp.com/wp-content/uploads/2021/05/Emerging-Trends-in-CX.pdf) Platform reveals **14 modules **that effortlessly integrate with manifold applications and systems of clients. "Other big players in the market offer a narrow and siloed focus on either customer solutions or agent productivity or AI-ML models. But it's never 'either or' with CSS EDISON™. Our platform goes the whole 9-yards by ensuring clients get a **360-degree view** of the operations," quipped a scientist from CSS Corp. The platform orbits on a higher plane than other market rivals because it synergistically binds different ecosystem components. Clients can opt to deploy a few modules, or the complete package based on their requirements; deployment takes just a matter of weeks. By the way, the **secure and customizable** [cloud](https://www.csscorp.com/solutions/cloud-migration-services/)-based platform performs like a charm for those wanting an on-prem deployment.
### **"Light Bulb" Moments Worth Investing**
Considering the litany of pain areas that decision-makers contend with in today's market, CSS EDISON™ has the answer to every pressing issue thanks to the extensive investment of research and technology that has gone into it over the years of development. In today's market, the criticality of **swift turnaround times** and faster time-to-market is pivotal. Considering priorities of B2B and B2C decision-makers, a team comprising [CX](https://www.csscorp.com/services/tech-support/) futurists, design thinkers, scientists, and innovators studied workflows, [APIs](https://www.csscorp.com/services/digital-transformation-consulting/api-microservices/), data sources, and knowledge bases to develop robust and flexible frameworks ready to be deployed in any customer's environment. Take Smart [IVR](https://www.youtube.com/watch?v=yWlZSTNmb0U&list=PLl9mAlQDW8z-GlkqEcrkQphb-bHPaKYGY&index=8) & Bots, for example, trained to integrate with any other applications (RPA, CRMs, Ticketing applications…) and handle detailed queries and ingest volumes of data.
The numbers say it all. Client **success stories** are rife with business and customer outcomes after deploying the award-winning platform:
- 84% automation of first call resolution;
- 24% reduction in [customer](https://www.csscorp.com/services/enterprise-support-services/customer-support/) churn;
- $2.7M savings committed over 3 years;
- 100% quality assurance agent-base coverage to enhance performance;
- 9% minimum TCO reduction, and many more.
Don’t miss the success story below on how a client reduced customer churn via CSS EDISON™ Smart Routing Solution.
### **Bright Future Ahead**
"We listen to our customers and bring **25+ years of experience** to bear in crafting a solution that speaks to the times we're in. When the pandemic struck, CSS EDISON™ was mature enough to scale efficiencies and productivity for our clients," remarked a solution architect. While CSS EDISON™ stands as the finest example of a platform harnessing the twin benefits of low-code and traditional development, plans to shift toward a predominant low-code are underway. The platform couldn't have come at a better time than this. At a time when controlling support processes, optimizing costs and superlative [CX](https://www.csscorp.com/allnews/mapping-digital-cx-journey-like-road-trip/?type&categories=2021&month) are tablestakes, CSS EDISON™ delivers unparalleled experiences for customer acquisition, retention, and renewals.
*Much has been said and there’s lot to unpack about the inner psyche of the platform. Dive into the details on CSS EDISON™ or* [*contact us*](https://www.csscorp.com/contact-us/) *to talk to an expert.*
**Additional information**
- Success Story: [24% customer churn reduction for telecom conglomerate](https://blog.movate.com/hubfs/24%25%20Customer%20Churn%20Reduction%20for%20a%20Leading%20Telecom%20Conglomerate%2c%20Made%20Possible%20by%20CSS%20%20EdisonTM%20Smart%20Routing%20Solution-updated.pdf?__hstc=44835067.1020d50c9ac83e2459654a2ee0a64c5d.1588839333134.1626944114981.1627558435232.327&__hssc=44835067.1.1627558435232&__hsfp=2144381934&hsCtaTracking=0db4e445-f945-4953-87bf-5aab99e19032%7C544eed13-816d-49cf-92f6-89a6a430cbcb)
- Video: [The answer for today's contact centers is…](https://www.youtube.com/watch?v=Kn6X3XzaxXY&feature=emb_imp_woyt)
- Brochure: [CSS Corp's CX transformation platform](https://www.csscorp.com/wp-content/uploads/2021/06/Edison-Brochure.pdf)
- Webpage: [Discover all modules and key differentiators](https://www.csscorp.com/css-edison/intelligence-and-insights/)
[Analytics](https://blog.movate.com/topic/analytics), [Customer Experience](https://blog.movate.com/topic/cx), [Customer Satisfaction](https://blog.movate.com/topic/customer-satisfaction), [Intelligence](https://blog.movate.com/topic/intelligence), [customer journey](https://blog.movate.com/topic/customer-journey), [customer service](https://blog.movate.com/topic/customer-service), [actionable insights](https://blog.movate.com/topic/actionable-insights), [cognitive intelligence](https://blog.movate.com/topic/cognitive-intelligence), [Customer Engagement](https://blog.movate.com/topic/customer-engagement), [AI-driven analysis](https://blog.movate.com/topic/ai-driven-analysis), [Business outcomes](https://blog.movate.com/topic/business-outcomes), [AI-driven CX](https://blog.movate.com/topic/ai-driven-cx), [insights](https://blog.movate.com/topic/insights)
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- [coronavirus (1)](https://blog.movate.com/topic/coronavirus)
- [customer expectations (1)](https://blog.movate.com/topic/customer-expectations)
- [customer experience transformation (1)](https://blog.movate.com/topic/customer-experience-transformation)
- [customer loyalty (1)](https://blog.movate.com/topic/customer-loyalty)
- [customer mapping (1)](https://blog.movate.com/topic/customer-mapping)
- [customer service representative (1)](https://blog.movate.com/topic/customer-service-representative)
- [cx trends (1)](https://blog.movate.com/topic/cx-trends)
- [cxtrends (1)](https://blog.movate.com/topic/cxtrends)
- [cyber criminology (1)](https://blog.movate.com/topic/cyber-criminology)
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- [data (1)](https://blog.movate.com/topic/data)
- [data extraction (1)](https://blog.movate.com/topic/data-extraction)
- [demographics (1)](https://blog.movate.com/topic/demographics)
- [differentiated pricing models (1)](https://blog.movate.com/topic/differentiated-pricing-models)
- [digital (1)](https://blog.movate.com/topic/digital)
- [digital first (1)](https://blog.movate.com/topic/digital-first)
- [digital framework (1)](https://blog.movate.com/topic/digital-framework)
- [digital recruitment (1)](https://blog.movate.com/topic/digital-recruitment)
- [digital skilling (1)](https://blog.movate.com/topic/digital-skilling)
- [digital worker (1)](https://blog.movate.com/topic/digital-worker)
- [digital worker automation platform (1)](https://blog.movate.com/topic/digital-worker-automation-platform)
- [diversity (1)](https://blog.movate.com/topic/diversity)
- [diversity and inclusion (1)](https://blog.movate.com/topic/diversity-and-inclusion)
- [e-commerce trends 2021 (1)](https://blog.movate.com/topic/e-commerce-trends-2021)
- [emerging technologies (1)](https://blog.movate.com/topic/emerging-technologies)
- [employee advancement (1)](https://blog.movate.com/topic/employee-advancement)
- [employee participation (1)](https://blog.movate.com/topic/employee-participation)
- [employee retention (1)](https://blog.movate.com/topic/employee-retention)
- [employee skilling (1)](https://blog.movate.com/topic/employee-skilling)
- [enterprise architecture (1)](https://blog.movate.com/topic/enterprise-architecture)
- [enterprise support (1)](https://blog.movate.com/topic/enterprise-support)
- [environment (1)](https://blog.movate.com/topic/environment)
- [facial recognition (1)](https://blog.movate.com/topic/facial-recognition)
- [finance controller (1)](https://blog.movate.com/topic/finance-controller)
- [gaming customer support (1)](https://blog.movate.com/topic/gaming-customer-support)
- [gen z (1)](https://blog.movate.com/topic/gen-z)
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- [glass ceiling (1)](https://blog.movate.com/topic/glass-ceiling)
- [global warming (1)](https://blog.movate.com/topic/global-warming)
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- [health (1)](https://blog.movate.com/topic/health)
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- [implementation (1)](https://blog.movate.com/topic/implementation)
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- [intelligent routing (1)](https://blog.movate.com/topic/intelligent-routing)
- [it infrastructure (1)](https://blog.movate.com/topic/it-infrastructure)
- [key performance indicators (1)](https://blog.movate.com/topic/key-performance-indicators)
- [language creation (1)](https://blog.movate.com/topic/language-creation)
- [language transformation (1)](https://blog.movate.com/topic/language-transformation)
- [language understanding (1)](https://blog.movate.com/topic/language-understanding)
- [leadershipaward (1)](https://blog.movate.com/topic/leadershipaward)
- [learning and development program (1)](https://blog.movate.com/topic/learning-and-development-program)
- [linear pricing models (1)](https://blog.movate.com/topic/linear-pricing-models)
- [linguistic AI (1)](https://blog.movate.com/topic/linguistic-ai)
- [live chat (1)](https://blog.movate.com/topic/live-chat)
- [machine learning (1)](https://blog.movate.com/topic/machine-learning)
- [machine vision (1)](https://blog.movate.com/topic/machine-vision)
- [marketing goals (1)](https://blog.movate.com/topic/marketing-goals)
- [medical devices (1)](https://blog.movate.com/topic/medical-devices)
- [mmsp (1)](https://blog.movate.com/topic/mmsp)
- [mobile apps (1)](https://blog.movate.com/topic/mobile-apps)
- [monitoring (1)](https://blog.movate.com/topic/monitoring)
- [multicloud (1)](https://blog.movate.com/topic/multicloud)
- [network planning (1)](https://blog.movate.com/topic/network-planning)
- [non-linear pricing models (1)](https://blog.movate.com/topic/non-linear-pricing-models)
- [offshore capabilities (1)](https://blog.movate.com/topic/offshore-capabilities)
- [on-demand infrastructure (1)](https://blog.movate.com/topic/on-demand-infrastructure)
- [on-premise (1)](https://blog.movate.com/topic/on-premise)
- [online collaboration (1)](https://blog.movate.com/topic/online-collaboration)
- [online experience (1)](https://blog.movate.com/topic/online-experience)
- [operational expertise (1)](https://blog.movate.com/topic/operational-expertise)
- [outsourcing (1)](https://blog.movate.com/topic/outsourcing)
- [partner (1)](https://blog.movate.com/topic/partner)
- [passion (1)](https://blog.movate.com/topic/passion)
- [people-first (1)](https://blog.movate.com/topic/people-first)
- [post-pandemic business (1)](https://blog.movate.com/topic/post-pandemic-business)
- [predictive modeling (1)](https://blog.movate.com/topic/predictive-modeling)
- [predictive personalization (1)](https://blog.movate.com/topic/predictive-personalization)
- [privacy (1)](https://blog.movate.com/topic/privacy)
- [private cloud (1)](https://blog.movate.com/topic/private-cloud)
- [product lifecycle management (1)](https://blog.movate.com/topic/product-lifecycle-management)
- [product recommendation (1)](https://blog.movate.com/topic/product-recommendation)
- [public healthcare system (1)](https://blog.movate.com/topic/public-healthcare-system)
- [quality assurance (1)](https://blog.movate.com/topic/quality-assurance)
- [quantum computing (1)](https://blog.movate.com/topic/quantum-computing)
- [re-skilling (1)](https://blog.movate.com/topic/re-skilling)
- [remote training (1)](https://blog.movate.com/topic/remote-training)
- [remote workforce model (1)](https://blog.movate.com/topic/remote-workforce-model)
- [retail analytics (1)](https://blog.movate.com/topic/retail-analytics)
- [retail ecommerce (1)](https://blog.movate.com/topic/retail-ecommerce)
- [route optimization (1)](https://blog.movate.com/topic/route-optimization)
- [security best practices (1)](https://blog.movate.com/topic/security-best-practices)
- [security operations (1)](https://blog.movate.com/topic/security-operations)
- [security threat (1)](https://blog.movate.com/topic/security-threat)
- [service desk (1)](https://blog.movate.com/topic/service-desk)
- [single-view of customer (1)](https://blog.movate.com/topic/single-view-of-customer)
- [social (1)](https://blog.movate.com/topic/social)
- [social commerce (1)](https://blog.movate.com/topic/social-commerce)
- [social media customer service (1)](https://blog.movate.com/topic/social-media-customer-service)
- [software market (1)](https://blog.movate.com/topic/software-market)
- [speech analytics (1)](https://blog.movate.com/topic/speech-analytics)
- [speech to text (1)](https://blog.movate.com/topic/speech-to-text)
- [strategic alliances (1)](https://blog.movate.com/topic/strategic-alliances)
- [symbiotic process (1)](https://blog.movate.com/topic/symbiotic-process)
- [system integrators (1)](https://blog.movate.com/topic/system-integrators)
- [talent retention (1)](https://blog.movate.com/topic/talent-retention)
- [tech industry (1)](https://blog.movate.com/topic/tech-industry)
- [telecommunications (1)](https://blog.movate.com/topic/telecommunications)
- [telehealth (1)](https://blog.movate.com/topic/telehealth)
- [testing and development (1)](https://blog.movate.com/topic/testing-and-development)
- [text analytics (1)](https://blog.movate.com/topic/text-analytics)
- [top tech trends this year (1)](https://blog.movate.com/topic/top-tech-trends-this-year)
- [transform shopping experience (1)](https://blog.movate.com/topic/transform-shopping-experience)
- [transliteration (1)](https://blog.movate.com/topic/transliteration)
- [transportation (1)](https://blog.movate.com/topic/transportation)
- [trends2022 (1)](https://blog.movate.com/topic/trends2022)
- [unified management experience (1)](https://blog.movate.com/topic/unified-management-experience)
- [virtual session (1)](https://blog.movate.com/topic/virtual-session)
- [vision technology (1)](https://blog.movate.com/topic/vision-technology)
- [voice commerce (1)](https://blog.movate.com/topic/voice-commerce)
- [wearable (1)](https://blog.movate.com/topic/wearable)
- [workforce trends in 2022 (1)](https://blog.movate.com/topic/workforce-trends-in-2022)
- [workspace solutions (1)](https://blog.movate.com/topic/workspace-solutions)
See all
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