The High Worth of Customer Loyalty

Businesses today have a unique challenge to contend with – a fickle customer spoilt for...

As a child growing up in Delhi, "kirana" shops were the thing. One could purchase from school stationary, savories, to sometimes...

An advanced persistent threat (APT) is a network attack in which an unauthorized person gains access to a network and stays there...

Its very heartening to see so many blogs being written about how Marketing is evolving and changing. And Digital has had a...

As with everything today, social media is also witnessing a sea of change in how businesses are using it. Social media is now an...

Remember Vox Pop? The classic man, sorry, person-on-the-street interview that was part and parcel of all market research in the...

The popularity of a webpage is based on how good it ranks in search engines. Not everyone can take the number one position. With...

Bounce rate is the percentage of users who left your website after visiting only one page. In other words they landed on a page...

Gartner Says Smart Cities Will Use 1.6 Billion Connected Things in 2016 and set to grow in the next 5 years. Smart homes will...